Ken Norton

Partner, Google Ventures | San Francisco, CA

Ken is a partner at Google Ventures where he provides product and engineering support to more than 300 portfolio companies including Uber, Nest, Slack, Foundation Medicine, and Flatiron Health. In his years as a PM at Google, Ken led product initiatives for Docs, Calendar, and Google Mobile Maps. Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products. Ken has written extensively about the craft of product management. His classic essay How to Hire a Product Manager became the playbook for a generation of PMs.

Ryan Spoon

Sr. VP, Digital Product Management, ESPN | Bristol, CT

Ryan is responsible for ESPN’s digital products across all screens, including ESPN.com, ESPN Mobile, WatchESPN, ESPN3, Fantasy, and Social Media. He also leads the Audience Development unit, charged with creating new and enhanced ways to curate and present content across ESPN.com, the ESPN App, and third-party platforms.

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Rohini Pandhi

Product Lead, Square | San Francisco, CA

Rohini is a Product Lead at Square, a financial services and payments company based in San Francisco. In her free time, she also advises tech startups and has co-founded a nonprofit to help minority entrepreneurs grow and scale their businesses. Her previous experiences have been in building new products, developing and marketing existing product lines at startups, and creating innovation strategies for larger companies.

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Graham Veysey

Founder, MANCAN | Cleveland, OH

Graham developed Hingetown, an Ohio City neighborhood in Cleveland, OH, along with his wife Marika Shioiri-Clark, neighbors, and other collaborators.  As a grassroots neighborhood developer, Graham helped convert the vacant Ohio City Firehouse into a vibrant mixed-used building with a coffee shop, florist and collection of offices. In 2016, Graham launched MANCAN – a wine-in-a-can handcrafted in Sonoma County with awesome California wine.  He is a 2016 Presidential Leadership Scholar.

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Andy Sparks

COO & Co-Founder, Mattermark | San Francisco, CA

Andy is the COO and co-founder of Mattermark, a successful startup that is building software to help deal makers (investors, sales teams, M&A professionals) source, research, and track the fastest growing private companies. Previously, he was a Technology Editor at Referly, co-Founder and CRO at LaunchGram (acquired by Referly), and Director of Product Development at Duet Health.

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Kate Drane

Sr. Director of Tech Outreach, Indiegogo | Chicago, IL

Kate is Indiegogo’s Senior Director of Outreach for Tech and Hardware. Coining herself as a VC of the people, Kate has led hundreds of companies, including Misfit Wearables, Jolla and Canonical, to secure funding on Indiegogo. In addition to working at Indiegogo, Kate is the co-founder and CMO of The Can Van, the world’s first mobile beer canning service made to bring reasonably priced and environmentally friendly packaging options to California breweries.

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John Vars

Chief Product Officer, TaskRabbit | San Francisco, CA

John, TaskRabbit’s Chief Product Officer, brings more than 15 years of technology experience and a passion for creating amazing user experiences. He leads the product, engineering and design teams responsible for building and optimizing the TaskRabbit experience. Prior to joining TaskRabbit John co­founded Dogster, a portfolio of premium pet properties that was acquired by Say Media in 2011. At Say Media, John served as VP of Product growing Say’s stable of top media brands like Jane Pratt’s XoJane.

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Alicia Dixon

Sr. Product Manager, Mobile, Hilton Worldwide | Baltimore, MD

Alicia has over a decade of experience building consumer and enterprise technology solutions, which evolved into a specialization in mobile apps.  She enjoys focusing on new product development, product strategy, and market research.  Alicia has held positions at leading companies including Hilton Worldwide, UPS & Dell.  She is a proud alumnus of Howard University where she earned her Bachelor’s degree.  In addition she holds an MBA from Baruch College, CUNY and an MS in Marketing from the University of Alabama.

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Kirsten Butzow

Former VP of Product, Blackboard | Phoenix, AZ

Kirsten brings an executive’s perspective to her roles as a speaker and Pragmatic Marketing instructor. She has 20 years of experience leading technology companies, including Fujitsu, Pearson and Blackboard, spearheading product management and marketing for product portfolios with revenues of $150 million.


Elana Karp

Culinary Co-Founder & Chief Culinary Officer, Plated | New York, NY

Elana, as Culinary Co-Founder & Chief Culinary Officer at Plated, brings her classical training and culinary skills to our table. After completing Teach for America in New York City and earning her Masters degree in Childhood Education, she headed over to Paris to explore France’s deep culinary history and tradition. On the way she earned a chef’s degree from Le Cordon Bleu, Paris and developed her philosophy that cooking and eating are the best ways to bring people together.


Ben Gilbert

Co-Founder, Pioneer Square Labs | Seattle, WA

Ben is the Co-Founder of Pioneer Square Labs in Seattle, WA. Ben previously co-founded Madrona Venture Labs, and ran The Garage, Microsoft’s Grassroots Innovation program for side projects, and hackathons. He worked as the PM on the user experience of the first version of Office for iPad. He works with UP Global as an international Startup Weekend Facilitator to develop startups and corporate innovation programs.


Erica Baker

Build and Release Engineer, Slack Technologies | San Francisco, CA

Erica is a Build and Release Engineer at Slack Technologies. Erica’s career in tech began fourteen years ago doing tech support for the University of Alaska before becoming a Googler in 2006. She joined Slack in 2015. Erica is on the Advisory Boards for Atipica and Hack the Hood and is a Tech Mentor for Black Girls Code. Erica is currently based in Oakland, California.


Matt Shobe

Co-Founder & Chief Product Officer, Spare5 | Seattle, WA

Matt Shobe is a co-founder and Chief Product Officer at Spare5, a Seattle-based company providing training data as-a-service to machine learning and AI software. His technology startup, small-company experience goes back nearly 20 years, mostly in Chicago but more recently here in Seattle. Matt worked with the same three other co-founders on three Chicago startups (FeedBurner – sold to Google 2007, Spyonit, and DKA) and learned the ground rules in user experience roles with Accenture and Microsoft. Matt is an avid distance runner, private pilot, and skier, although no such triathlon exists (yet).

2015 Speakers Included

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Mina Radhakrishnan

Cowboy Ventures and former Head of Product at Uber | San Francisco, CA

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Chris Spiek

Partner at The ReWired Group | Detroit, MI 


Nir Eyal

Bestselling author of Hooked: How to Build Habit-Forming Products | San Francisco, CA


Trevor Owens

Author, The Lean Enterprise | New York, NY