2:00PM on Friday, September 16th, Aloft Hotel

Stay on Friday afternoon to deep-dive with experts into product challenges specific to your industry.

Outline of Working Sessions

The early stages of the product development lifecycle heavily influence the success and direction of any product. Unfortunately, these stages tend to be fuzzy, political, and silo-ed. The goal of the INDUSTRY Working Sessions is to apply the Design Studio methodology to arrive at solid design solutions through a collaborative, pragmatic process of illumination, sketching, presentation, critique, and iteration. Each cohort (Software, Healthcare, CPG) will follow the same Design Studio structure, but in the context of challenges that relate to their specific industries.

Using a case study approach to set up clearly defined challenges unique to these fields, attendees will learn to explore a problem space, ideate solutions, obtain feedback, incorporate others perspectives, and develop coherent, elegant product concepts. Through hands-on activities, we’ll demonstrate how quickly great ideas can be generated, honed, and refined to give teams shared ownership and focus.

Those who select the All-Access ticket at registration can choose to attend one of three industry-specific Working Sessions:

1) Software

How do we build business software that doesn’t suck?

A Design Studio workshop lead by
LeanDog with industry expert:


Mike Epp

Co-Founder & CEO, FormFire

Adam Hutcheson

CTO, Kalibrate

2) Healthcare

How do we leverage data to improve and save lives?

A Design Studio workshop lead by
LeanDog with industry expert:


Neema Mayhugh

President, Wave Strategy & Senior Director, Cleveland Clinic Innovations

3) Consumer Packaged Goods

How do we turn a commodity into a something desirable?

A Design Studio workshop lead by
LeanDog with industry expert:

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Rene Polin

Founder & President, Balance

Presented by LeanDog

For innovative organizations that want to learn, adapt and grow, LeanDog delivers cutting edge technology and end-to-end consulting to help your business thrive in a world of constant change. Whether a challenge is product or process related, we always engage with a highly customized approach that best suits the needs of your organization while delivering valuable, measurable results.


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Matt Barcomb

VP of Organizational Design


Nicole Capuana

Director of Product Design & UX

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Chris Nurre

Iteration Manager